4 Tips for Choosing the Most Strategic Paint Colours for Your Business
Designing your business is a crucial part of connecting your customers and convincing them to engage with you. Colours evoke specific emotions in people and cause them to associate different shades with particular things to use to your advantage. However, figuring this all out can be overwhelming and daunting, especially if you don’t know where to start.
Whether you’re painting your break room or your exterior, you’ll need to think about the effects of a particular colour on your employees, visitors, and clients. They influence behaviour more than people realize, making them a powerful tool when wielded properly. Here are four tips to keep in mind when choosing the most strategic paint colours for your business:
– Consider Your Demographic
Paint colours immediately affect the people who’ll be seeing them, so you must first think about your business demographics. These include your employees, who’ll be surrounded by these colours every day. Your clients are also important because they will be visiting and deciding whether to purchase from you or not. Ultimately, colours can affect how they feel about your business, so it’s essential to choose them wisely. You’ll also want to choose colours that represent your brand, industry, and product.
Medical centers and spas often use colours that evoke calmness and tranquillity in their visitors; meanwhile, marketing agencies use creative splashes of colour that reflect their innovative approaches. As such, figuring out who’ll be visiting your business most often will help you select colours that will make them feel most comfortable.
– Be Consistent and Identifiable
You probably have a set colour scheme for your business that your customers use to associate with you, so your paint choices must reflect that. However, if you’re in the process of rebranding, you’ll need to settle on a colour scheme and stick with it for consistency. Doing so makes your business easily identifiable, allowing your clients to locate you faster. When your business cards, signage, and premises use the same colours and style, it’s easier for you to build brand recognition, helping you grow your business faster.
– Factor in Your Surroundings
Another tip to keep in mind is to consider your business’s surroundings. If you’re located in a historic district, you’ll need to consult the city to find any restrictions on paint colours. You’ll also want to think about the buildings around you and their colours, as the shade you choose may make you stick out like a sore thumb and ruin the area’s aesthetics. It’s also something your local painting contractors need to know to stay compliant.
If you’re smack dab in a strip mall or retail space, then bright colours are your best bet to attract your target audience to come and visit you. However, if you’re in an office park, neutral tones will work best.
– Think About Your Industry
Businesses in the food and beverage industry often use red and yellow colours since people tend to be hungrier when seeing these colours. Meanwhile, relaxing spaces use green, which tends to make people feel calmer. Since colours evoke different moods, they’re often associated with various industries, which is something you’ll need to consider when choosing colours for your business.
Occupations that require serious concentration, like engineering and health sciences, work best with neutral colour schemes. They’re unobtrusive, allowing them to focus on their tasks. Meanwhile, spaces that emphasize collaboration will benefit from blue colour schemes, which calms the mind while promoting communication. Think about the nature of your industry and choose the colour that best represents it. You can even ask commercial painting contractors about the different paint jobs they’ve done for other sectors to have more insight into the perfect colours to use.
Thinking about the right colours to use for your business can be tricky, but it should be much less intimidating with these four tips. By keeping these in mind, you’ll have a better idea of the colours that work best for your business. You can also work with painting companies in Edmonton to find the shade that complements your company best!
iPaint Painting offers professional interior and exterior painting services in Edmonton for both residential and commercial projects. Our local painting contractors can take care of any paint job for you, whether large or small. Contact us today to find out more about what we can do for you!